Notes · July 2026
How much does a website redesign cost?
A redesign usually runs between $3,000 and $15,000, and the range is that wide because "redesign" means five different things depending on who you ask. Here is what each version costs, and the one line item that decides whether your Google rankings survive the switch.
What you are actually paying for
The price of a redesign tracks how much of the site actually changes. A new coat of paint on the same structure is cheap. A rebuild that fixes the structure, rewrites the copy, and moves the site to faster technology costs more and is worth more.
$500 to $2,000: a reskin
New colors, new fonts, maybe a new template, same everything else. If the old site was slow or badly organized, a reskin keeps both problems and just repaints them. Fine if the bones are good and you only want it to look current. Usually they are not good, which is why you wanted a redesign.
$3,000 to $8,000: a real rebuild
This is where most small businesses should land. A professional rebuilds the site from the structure up, rewrites the copy around what customers search for, moves you to technology that loads in under a second, and carries your rankings across with a redirect map. Full disclosure: this is our tier. Our redesign is $4,800, the same price as a brand-new build, and the spec is published on the pricing page.
$10,000 to $40,000+: agency and platform redesigns
Large sites, e-commerce with real catalogs, custom functionality, brand work, and ongoing retainers. Legitimate when the scope calls for it. Ask what the extra money buys, and make sure the answer is deliverables you can point at, not "strategy."
The line item that actually matters: the redirect map
When a site is rebuilt, its page addresses change. Every link Google has learned over the years now points at nothing. Traffic drops 30 to 70 percent and takes months to recover, if it recovers at all. This is the single most common way a redesign backfires.
The fix is a redirect map: a page-by-page plan that tells Google where each old URL went. It is unglamorous, it is essential, and it is the first thing to ask any redesign quote about. If they cannot explain how they will preserve your rankings, that quote is cheaper than it looks and about to get expensive.
Redesign or start over?
Here is a question worth asking before you pay for either: if a redesign and a brand-new build cost the same, why would you order the redesign? The honest answer is that a good redesign should keep something the new build cannot: the Google rankings and content your old site has already earned. If your current site has real search traffic, protect it with a redesign and a redirect map. If it has none, a new build is simpler. Our redesign and new build are priced the same on purpose, so the choice comes down to what you have to protect, not what you have to spend.
The bottom line
A proper website redesign, with rewritten copy, faster technology, and a redirect map that keeps your rankings, should cost $4,000 to $8,000 for most small businesses and be live within a month. Much cheaper usually means a reskin that keeps your real problems. Much more should come with a clear list of what the extra buys. And whatever you pay, make the redirect map a written part of the deal.