Signs it’s time
You don’t need a consultant to diagnose this. A redesign pays for itself when:
- The site takes more than three seconds to load on a phone. Over half your visitors leave before it appears.
- You’re embarrassed to put the URL on a business card or a truck.
- Competitors outrank you for searches with your own city in them.
- Updating anything requires calling whoever built it, or fighting a page builder.
- The site describes the business you were five years ago.
The step most redesigns skip
When a site is rebuilt, its page addresses change. Every link Google has learned over the
years suddenly points at nothing, traffic drops 30–70%, and it takes months to recover, if it
recovers at all. The fix is a redirect map, a page-by-page plan that tells
Google exactly where each old page went. It’s unglamorous work and it matters more than the
new design does, which is why it’s in every CRTR redesign instead of being sold as an add-on.
What three weeks looks like
Week one: we audit what you have, keep what earns its place, and rewrite the rest. Week two:
new design around the new copy, reviewed by you once. Week three: build, redirect map, final
revisions, launch. Your current site stays live until the moment the new one takes over.
Starting from zero instead? That’s web design. Same
process, different starting line.